After being turned down "28 times by every major label on the face of the Earth," Atco Records representative Mark Ross was asked by his boss, Derek Shulman who was interested in signing them, to see the band perform after Hurricane Hugo stranded him in Texas. Ross was so impressed by the band's performance that he called his boss that night, suggesting that Pantera be signed to the label. Atco Records accepted, and at the close of 1989, the band recorded its major label debut at Pantego Studios.
Released on July 24, 1990, and produced by Terry Date and Pantera, Cowboys from Hell was another leap into heavier territory. Pantera showed a more extreme style on this outing, leaving behind its glam metal influences in favor of an amalgamation of thrash metal and groove metal dubbed "power groove" by the band. Although Anselmo still used Rob Halford-influenced falsetto vocals, he also adopted a more abrasive delivery. Darrell's more complex guitar solos and riffs, along with his brother's faster-paced drumwork were evidence of the band's extreme transformation. The album marked a critical juncture in the band's history. Most fans, as well with the band itself, consider it Pantera's "official" debut. Cowboys included the popular tracks "Cemetery Gates," a brooding seven-minute piece that focuses on death and religion, and the thrashing title track, which gave the band members their nickname and asserted their raucous personality and style.
So began the Cowboys from Hell tour alongside thrash acts Exodus and Suicidal Tendencies. In 1991, Rob Halford performed with the band onstage, which led Pantera to open for Judas Priest on its first show in Europe. The band eventually landed a billing for "Monsters in Moscow" with AC/DC and Metallica, where they played to a crowd of over 500,000 in celebration of the new freedom of performing Western music in the former Soviet Union shortly after its collapse in 1991. The band's 2006 home video compilation, 3 Vulgar Videos from Hell, features performances of "Primal Concrete Sledge," "Cowboys from Hell," "Domination" and "Psycho Holiday" from the show in Moscow.
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