Wednesday, April 21, 2010

Subliminal Message Trial

Subliminal Message TrialIn the summer of 1990, the band was involved in a civil action that alleged they were responsible for the self-inflicted gunshot wounds in 1985 of 20-year old James Vance and 18-year old Raymond Belknap in Reno, Nevada, USA. On December 23, 1985, Vance and Belknap, after hours of drinking beer, smoking marijuana and allegedly listening to Judas Priest music, went to a playground at a church in Reno with a 12-gauge shotgun to end their lives. Belknap was the first to place the shotgun under his chin. He died instantly after pulling the trigger. Vance was the next to follow suit but only blew away the lower half of his face. This was possibly because the weapon was slippery with blood.

The men's parents and their legal team alleged that a subliminal message of "do it" had been included in the Judas Priest song "Better By You, Better Than Me" from the Stained Class album (actually a cover of a Spooky Tooth number). They alleged the command in the song triggered the suicide attempt. The trial lasted from July 16 to August 24, 1990, when the suit was dismissed. One of the defense witnesses, Dr. Timothy E. Moore, wrote an article for Skeptical Inquirer chronicling the trial.

The trial was covered in the 1991 documentary Dream Deceivers: The Story Behind James Vance Vs. Judas Priest. In the documentary, Halford commented that if they wanted to insert subliminal commands in their music, killing their fans would be counterproductive and they would prefer to insert the command "Buy more of our records." Regarding the plaintiff's assertions that the statement "do it" was a command to commit suicide, Halford pointed out "do it" had no direct message.

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